> Dang these goober > companies that put engineers in charge of marketing and > product differentiation! Yeah. Uh huh. Let's name our > products 'Variax 700', 'Variax Acoustic 700', and 'Variax > Bass 700' ... cuz our customers will always refer to our > products by their full and proper names! Besides, this way > we keep that 'Variax' family name in the forefront! reminds me of a software company which named both their operating system's navigation *and* their web browser by the same name yeah, I like what happens with Fenders. I've got a Strat and a P-bass; buddy has a couple Teles; another has a J-bass and the other guys in his band play Jags. see how easy that is?