Martin Burns wrote: > Yeh, Becks the player is pretty good. But the reason he's going to LA > (and why Galaxy are so happy to be diverting a chunk of their > sponsorship cash his way) is as a Brand, he's huuuge. mmmmm -- perhaps in the UK and Europe, but here? I doubt that the majority of the primary 'merkun sports audience -- the NFL, NBA, MLB fans -- even recognize the name, much less care. :-) > It's a huge game for kids (and the US women's team is a force to be > reckoned with), but needs to penetrate the adult consciousness. So do you see any evidence that this is happening at all? -- Hassan Schroeder ----------------------------- hassan at webtuitive.com Webtuitive Design === (+1) 408-938-0567 === http://webtuitive.com opinion: webtuitive.blogspot.com dream. code.