rudy sensibly noted: >>there's an old saying, "you get what you pay for" +1! >the real problem i've always had with paid reports from places like gartner, >forrester, or whatever (disclaimer: i've only seen a few of these non-free >reports) is that you cannot really tell by looking whether the report is >full of crap or not, since if you could look, you wouldn't need to buy <sigh> I have seen lots of them. I've (with company budget) paid for lots of them. I've written rebuttals to a number of them. I've had to explain to mgmt _why_ they are full of crap. I've called them [McKinsey | Gartner | others] to discuss the methodological flaws in their studies. --- it's never a "win" situation. You have to go talk to VPs you've never met before and explain that 'this guy' who got a 1/2 page write-up in the New York Times doesn't have a clue what he's talking about. ;-( They just make me cranky. >>i have this ebook i'm thinking of writing, and one of the things i've been >>tossing around is how much to charge for it, >>maybe i *should* set it at something like "£1,762.50 (including taxes)" and >>hope for just one sale!!! Reminds me of the kids with the lemonaide stand asking $5000 per glass: .... "Yeah - but we only need to sell ONE!". ;-) Hmmm ... maybe you could get an evolter to send you a WebTV screen shot so you could say "as seen on TV!". I think we could get together and come up with any number of testimonials for you (we _may_ need to order more exclamation points though): - "I used to be overweight and have a bad complexion ... but then I bought Rudy's book!" - "Ephedrine-Free!!" - "Five Star Government Crash Test Rating!" - "Much better mileage than my last SQL book." - "New and Improved!" - "My queries were flabby and out of shape, but thanks to Rudy's book they're now sleek and toned!" - "From the Inventor of SQL!" - "Secret Canadien Methods Revealed!" - "No DBAs were harmed in the making of this book" You'll probably also need one of those fast-talking disclaimers at the end as well: "Warning: In a recent clinical study side effects from reading this book have included increased intelligence, improved understanding, better posture, and a more fulfilling sex life. Order Now. ... Operators standing by." Then again ... you may not want this kind of help ... RonL.