[thelist] development time cost on new functionality

Ken Schaefer Ken at adOpenStatic.com
Mon Jul 18 21:36:13 CDT 2011

-----Original Message-----
From: thelist-bounces at lists.evolt.org [mailto:thelist-bounces at lists.evolt.org] On Behalf Of Matt Warden
Sent: Friday, 15 July 2011 4:36 AM
To: thelist at lists.evolt.org
Subject: Re: [thelist] development time cost on new functionality

> Does Ford sell the second car it produces at slightly less? Does Pfizer sell the second bottle of pills at slightly less?

Does Ford sell the first car at the $2bn it costs to recoup all its R&D effort? No. It amortises the cost across the entire expected sales of the product.


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